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I got a panicked call from a client, who was worried about the most recent changes on Google Adwords. Google is now using the same "Quality Score" cr ..More
There's been a bunch of news in the search industry lately - no surprise. Here are some of the most important things going on, and my thoughts: 1. G ..More
It's all about testing, right? PPC marketers understand all too well how crucial testing is. But what about SEO? Well, it's no different. Not only ..More
I'm taking a break from my ususal PPC vs. SEO discussion to give some random thoughts on the state of search, both SEO and PPC. * What happened to ..More
The time frame for implementing SEO and PPC campaigns is radically different. You need to change your expectations if you are moving from PPC to SEO. ..More
For both PPC and SEO, the landing page is crucial. Continuing my comparisons, here are the similarities and differences between SEO and PPC landing pa ..More
Is there any hotter topic in Internet Marketing than search? Has there ever been more buzz for a new marketing channel? That's saying a lot in o ..More
The most important strategy for both SEO or PPC is keyword research. Everything starts from there. There are definitely some similarities and differ ..More
As you head into the long weekend, think of our forefathers and all they had to endure. If you're worried about your Blackberry getting shut off, thi ..More
Having recently started focusing on SEO (and stuck inside with record snow in NY), I've noticed a lot of similarities between PPC. Of course, there ar ..More
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