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Last night I checked into the Palmer House Hotel in Chicago. At the check-in desk, a glossy piece of collateral was prominently propped on the counter ..More
Not to brag, but I'm a pretty darn good poker player. If I enter a tournament, I usually end up "in the money" (usually the top 10% gets a p ..More
Affiliate marketers - most ecommerce businesses either love 'em or hate 'em. Admirers love the concept of having thousands of outsourced marketers wor ..More
The days of the one-size-fits-all search algorithm are over. As impressed as we all were with Google's PageRank algorithm back in 2001, the results yo ..More
No doubt most online marketers didn't lose much sleep when they heard that the Supreme Court was going to hear a case called Leegin Creative Leather P ..More
Just a few weeks ago, I wrote a post about Google's very smart decision to provide more transparency into their listings. In that post, I wrote Google ..More
I'm currently on a short holiday in Phuket, Thailand. Walk around Patong Beach in Phuket for a half-hour and you'll be mobbed by vendor after vendor t ..More
Anyone over 30 no doubt remembers watching "Siskel and Ebert at the Movies" growing up. A "two thumbs up" review from the two movi ..More
Lately I've been playing around with StumbleUpon.com and it's pretty addictive. For those of you not familiar with this site, it works like this: you ..More
Google rewards ad text that has a high CTR, with the caveat that your ad text needs to make it pass a 'evaluation phase' (or sandbox) before it gets c ..More
To paraphrase a phone call I had today with a senior member of a search company: "bid management technology doesn't work. A keyword optimized by ..More
I recently discussed whether click fraud was truly a problem for Google. I conclude that it isn't really - at least until the hordes of new & naiv ..More
Once upon a time, you could make thousands of dollars a month in search engine marketing simply by finding the "long tail" keywords that you ..More
I regularly read stories about how Yahoo and Microsoft are ganging up on Google. Whether its the recent announcement of instant messenger compatibilit ..More
In my constant effort to get the widest distribution possible for my blog, I figured a controversial headline might just help. Hope it got you interes ..More
My Google Toolbar tells me that most sites I visit are 4s or 5s in the world of Page Rank. I noticed, however, that when you land on the Google home p ..More
Enough people have asked me about Google's beta test in CPA marketing that I guess I have to write something about it, so here goes.First, a little ba ..More
Today I got an invitation to attend a training session for Google video ads. Internet video is the latest "new, new thing" to sweep through ..More
As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess "qualit ..More
While the ultimate measurement of a search engine is whether it is profitable for your business, there are plenty of intangibles that also need to be ..More
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