Just a few days after Viacom demanded that YouTube take down its Comedy Central video clips, the media giant seems to have had a change of heart. Yesterday, YouTube was given the green light to go ahead and put those forbidden clips back up.
Viacom seems to be accepting the fact that a revenue-sharing deal with YouTube is the higher and better road to take than completely cutting off any relationship between the two entities. Though a deal has not been announced, Viacom did say:
"Like our peers in the media industry, we are focused on finding the right business model for professionally created content to be legally distributed on the Internet. We want our audiences to be able to access our programming on every platform and we're interested in having it live on all forms of distribution in ways that protect our talented artists, our loyal customers and our passionate audiences."
Working together would be best for both parties involved. YouTube benefits greatly from The Daily Show, South Park, and The Colbert Report clips, which always make their way onto the site's "Most Viewed" lists.
Viacom benefits from having its shows promoted in this way on YouTube, and if they can strike a deal that would allow them to partake in the revenues from these videos, all the better.
CBS' deal with YouTube seems to be faring quite well, as the network's various clips continually appear near the top of daily "Most Viewed" pages.
You can read more about this here, here, and here.
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