Yesterday at the eMetrics summit in D.C., Google unveiled a beta version of a new Web site optimizer that is sure to frustrate Yahoo! and Microsoft.
According to the AdWords blog:
Over the coming weeks we'll be testing a new tool called the Website Optimizer that can help you find out which content will convert best on your site. Whether you define a conversion as a purchase or a newsletter sign-up, Website Optimizer allows you to experiment with different headlines, copy, and images on your site in order to find out which combination results in the most conversions. You can use this tool on your landing page or any page that represents a conversion.
At the end of each experiment, graphical reports show which version of your landing page users liked best, as measured by which variation had the highest conversion rate. So, if you're interested in increasing conversions, we think you'll find the Website Optimizer useful.
You can sign up for the limited beta release here.
You can read more about this here, here, and here.
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