It's all about testing, right? PPC marketers understand all too well how crucial testing is. But what about SEO? Well, it's no different. Not only should you be testing different SEO techniques, you should be testing different landing pages (see Part III of my series), keywords (see Part II) and just about anything else.
How? If you are doing SEO properly, then you are creating new pages that target selected keywords -- usually 3-4 keywords per webpage. Every time you do this, it's a great opportunity to test different page layouts to maximize your revenue per visitor. Unlike PPC, there is no cost to drive traffic to these pages, other than your time. So the worst that can happen is that your revenue wasn't the most it could possibly be, as if you could ever know what that is anyway. Once a page is ranked on the engines and getting traffic, you can easily make changes at anytime. Again, there is no cost for the traffic, so no risk.
SEO is a great laboratory. Things you learn from your SEO landing pages may carry over to your PPC campaigns and the rest of your site.
Until next time, keep on SEOing (and PPCing)!
Contact me at doug@hotrocketinc.com
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Doug's Movie Quote of The Week
From Rambo: First Blood Part II
Co Bao: Why did they pick you? Because you like to fight?
Rambo: I'm expendable.
Co Bao: Expendable, what mean expendable?
Rambo: It's like someone invites you to a party and you don't show up. It doesn't really matter.
