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The days of the one-size-fits-all search algorithm are over. As impressed as we all were with Google's PageRank algorithm back in 2001, the results yo ..More
Just a few weeks ago, I wrote a post about Google's very smart decision to provide more transparency into their listings. In that post, I wrote Google ..More
I'm currently on a short holiday in Phuket, Thailand. Walk around Patong Beach in Phuket for a half-hour and you'll be mobbed by vendor after vendor t ..More
Google rewards ad text that has a high CTR, with the caveat that your ad text needs to make it pass a 'evaluation phase' (or sandbox) before it gets c ..More
To paraphrase a phone call I had today with a senior member of a search company: "bid management technology doesn't work. A keyword optimized by ..More
There has been a significant uptick in the number of press releases in regards to new search engines trying to accomplish the next phase in search: na ..More
Here is a quick rundown of some of the top search terms by category (along with their corresponding volume, by percentage) for the four weeks ending O ..More
I got a panicked call from a client, who was worried about the most recent changes on Google Adwords. Google is now using the same "Quality Score" cr ..More
Recently, a relatively unknown search engine was discovered to be Google property. Why hasn't Google been showing this property anywhere on its ..More
Nokia reached an agreement with Microsoft to integrate Live Search with Nokia's Mobile Search. This means that Microsoft's Live Search will be a ..More
I recently discussed whether click fraud was truly a problem for Google. I conclude that it isn't really - at least until the hordes of new & naiv ..More
Once upon a time, you could make thousands of dollars a month in search engine marketing simply by finding the "long tail" keywords that you ..More
I regularly read stories about how Yahoo and Microsoft are ganging up on Google. Whether its the recent announcement of instant messenger compatibilit ..More
In my constant effort to get the widest distribution possible for my blog, I figured a controversial headline might just help. Hope it got you interes ..More
My Google Toolbar tells me that most sites I visit are 4s or 5s in the world of Page Rank. I noticed, however, that when you land on the Google home p ..More
Today I got an invitation to attend a training session for Google video ads. Internet video is the latest "new, new thing" to sweep through ..More
While the ultimate measurement of a search engine is whether it is profitable for your business, there are plenty of intangibles that also need to be ..More
Google asks you to share a lot of information about yourself and your business with it. For example, depending on the Google products you use, you sha ..More
Since this post is about quick improvements to your search engine marketing, I'm going to refrain from my usual verbose style and get right to the poi ..More
When Google announced changes to its AdWords API program a few weeks ago, there was a bit of outrage amongst the SEM community. Unfortunately, the out ..More
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