I got back from AdTech San Francisco on Friday last week, and I came equipped with the certainty that the Hispanic market truly is booming. Basically, any multicultural effort online is a great avenue to make some good affiliate earnings.
I usually don't attend sessions since I'd rather spend some face time with clients and meet new people, but there were 2 sessions on multicultural marketing that I HAD to attend. Both confirmed that multicultural marketing online is experiencing a heck of a boom and is set for major growth.
Some stats from thge iHispanic presentation on multicultural marketing at the show:
- Between 90 and 100% of all Hispanics (US and International) spend their online time with email and search.
What are Hispanics searching?
Opportunities:
Keyword costs are extremely low and very little competition allowing for higher ROI. For example, perform a search on "used auto" and then perform the same search in Spanish "autos usados". You can also target by location, as most US Hispanics are concentrated in 20 markets accornding to a 2004 Synovate report.
If you are interested in this market, let me know and I'll share some of the market research with you.
