According to a research brief I received today from neilson, Spanish TV ad sales are booming.
Spanish TV and Internet Lead Final 2005 Ad Spending Growth Data In a final summary for ad spending in 2005, with category and advertiser analysis, Nielsen Monitor-Plus Advertising reports that spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, led by Internet, National Spanish-Language TV and Cable TV.
Several media however, showed little or no growth including Network TV, Local Newspapers, and Network Radio. The small increase in Spot TV in the top 100 markets can be attributed to advertising strength in the automotive, retail and insurance/real estate industries, and particularly stronger ad sales for Spanish Language stations.
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