In the News... By: Jay Weintraub - Topic: Marketing - Date: April 3, 2006

What the mainstream press is talking about -

• Business Week looks at You Tube – a good overview with some history and exploration of the balance that has led to its popularity.
• The new Claria – Showing that they can do good PR as well as bad…
  • Mediapost covers Yahoo Japan / Claria joint venture (Claria is among the top US firms at monetizing foreign traffic)
  • Imediaconnection interviews Claria EVP/CMO Scott Eagle (great last name)
  • Business Week also joins the Claria coverage with their article on the company and Personal Web.
  • The New York Times (sub req, free) profiles the new Claria as well in their Every Click You Take article.
  • Last but not least, Click Z covers the new Claria as well.
• Enjoyable article in Wired on Good Samaritans online – reading Freakonomics now and one of the anecdotes suggests people are 87% honest with small items. Nice to know that some percentage are honest with big things too.
• “Purpose driven web” – the new Web 2.0? See the New York Times article Death by Smiley Face
• Allrecipes.com sold for $66 million – not as exciting as iVillage, but a similar play that shows content still has value in this Web 2.0 world
• Will Conde Nast be the next company to make a big acquisition online? This NYTimes piece doesn’t address it but makes me think the company might.
• April Fool’s Google Style - covered by none other than the Fool (Motley Fool)

In brief – “CHICAGO (AdAge.com) -- Chimp compensation is on the rise, animal trainers and ad agency creatives said, because a recent surge of retirements has created a primate shortage. And that-paired with marketers' still potent urge to tap chimps and orangutans to hawk job listings, light beer and stock brokerages-is driving prices up.” Yes, it’s a real story. I refuse to provide a link to it though.