The Best Marketing Can't Save a Bad Business Decision By: David Rodnitzky - Topic: Marketing - Date: September 6, 2007

Last night I checked into the Palmer House Hotel in Chicago. At the check-in desk, a glossy piece of collateral was prominently propped on the counter ..More
(Marketing, David Rodnitzky, Adteractive)

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Good at Poker? You'd Make a Good Online Marketer By: David Rodnitzky - Topic: Marketing - Date: August 28, 2007

Not to brag, but I'm a pretty darn good poker player. If I enter a tournament, I usually end up "in the money" (usually the top 10% gets a p ..More
(Marketing, David Rodnitzky, Adteractive)

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Supreme Court Ruling May Impact All Online Retailers By: David Rodnitzky - Topic: Marketing - Date: July 22, 2007

No doubt most online marketers didn't lose much sleep when they heard that the Supreme Court was going to hear a case called Leegin Creative Leather P ..More
(Marketing, David Rodnitzky, Adteractive)

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Spanish Speakers respond better to DM By: Danay Escanaverino - Topic: Marketing - Date: October 27, 2006

Vertis Communications in Baltimore, MD conducted a 500 person survey and foudn that although Spanish speaking adults read less direct mail pieces, the ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Latin3 Wins Hispanic Creative Advertising Award for Reebok Web Experience By: Danay Escanaverino - Topic: Marketing - Date: October 9, 2006

(PRWEB) October 8, 2006 -- The Hispanic Creative Advertising Awards are presented by Advertising Age and the Association of Hispanic Advertising Agenc ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Yahoo! Telemundo Gives Hispanic Filmmakers a Shot at Fame With Launch of Short Film Festival By: Danay Escanaverino - Topic: Marketing - Date: August 2, 2006

MIAMI, Aug. 2 /PRNewswire/ -- Yahoo! Telemundo is tapping into the cinematic genius of Hispanic audiences with the launch of the Yahoo! Telemundo Shor ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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SES Latino was great, now what? By: Danay Escanaverino - Topic: Marketing - Date: July 26, 2006

I hit SES Latino earlier this month and it proved to be a great conference in the early stages. While there looked to be no more than 500 attendees, t ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Ad Age Releases Hispanic Fact Pack By: Danay Escanaverino - Topic: Marketing - Date: July 19, 2006

Ad Age has just released their Hispanic Fact Pack which details the growing US Hispanic population. TNS Media Intelligence is forecasting 12.9% growth ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Seminars Hispanic Marketing - the rush! By: Danay Escanaverino - Topic: Marketing - Date: May 25, 2006

Well, it looks like marketers are paying attention and acting on all of the market data supporting the boom, because I recently attended a Hispanic Ma ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Hispanics account for half of U.S. population growth between 2004 and 2005 By: Danay Escanaverino - Topic: Marketing - Date: May 10, 2006

Hispanics account for half of U.S. population growth between 2004 and 2005Hispanics continue to be the country's fastest-growing minority, accounting ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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The Hispanic Online Market is definitely a Huge Opportunity By: Danay Escanaverino - Topic: Marketing - Date: May 5, 2006

I got back from AdTech San Francisco on Friday last week, and I came equipped with the certainty that the Hispanic market truly is booming. Basically, ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Adtech and Multicultural Marketing presentation By: Danay Escanaverino - Topic: Marketing - Date: May 2, 2006

So, I just got back from last week's adtech conference which was great!  The location was so much better, allowing for the large amounts of peopl ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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21 Million Hispanic Internet Users by 2010 - in the US alone! By: Danay Escanaverino - Topic: Marketing - Date: April 14, 2006

eMarketer released a new study yesterday which estimates the number of Hispanic internet users will grow 33% over the next five years. That means ther ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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More news supporting Spanish Language Market boom By: Danay Escanaverino - Topic: Marketing - Date: April 14, 2006

According to a research brief I received today from neilson, Spanish TV ad sales are booming.Spanish TV and Internet Lead Final 2005 Ad Spending Grow ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Failure isn't always failure By: Danay Escanaverino - Topic: Marketing - Date: April 12, 2006

I had an interesting conversaiton with a colleague a couple of weeks ago  about his venture into the online Hispanic market a couple of years ago ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Hispanic Creative Advertising Awards By: Danay Escanaverino - Topic: Marketing - Date: April 12, 2006

Call For Entries   DEADLINE – MAY 16, 2006Enter your best work today!For more info & to download an entry form     ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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In the News... By: Jay Weintraub - Topic: Marketing - Date: April 3, 2006

What the mainstream press is talking about - Business Week looks at You Tube – a good overview with some history and exploration of the bala ..More
(Marketing, Jay Weintraub, Revenue.net)

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More great validation for the Hispanic Ad Market By: Danay Escanaverino - Topic: Marketing - Date: March 8, 2006

It's just a matter of time before the online Hispanic Ad Market blows up. When the big brands start investing in a market, the writing is on the wall ..More
(Marketing, Danay Escanaverino, Global Resource Systems, Corp.)

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Say No to Ad Networks? Maybe Not By: Jay Weintraub - Topic: Marketing - Date: February 26, 2006

Unless you read (the quite wonderful article) Email - Then And Now, you might know that I began life as a media buyer for an ad network. While I don&r ..More
(Marketing, Jay Weintraub, Revenue.net)

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