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  LowerMyBills Pushing Cell Phones Now?

By:
Jay Weintraub - Topic: Lead Generation - Date: April 3, 2006

Actually, no, but whatever site I vist as part of my work IP, instead of the company's now famous (at least to internet ad geeks) flash creations, I see a boring gif ad promoting cell phones. At first, I didn't think anything of it - diversity makes sense, but after clicking through and seeing a page that isn't even run by LMB (it's an imphonic white label), something else had to explain for the existence of these circa 2000 banners on premium placements.

At Oversee, we run a smaller but fast-growing mortgage lead generation site, Low.com. We too rely on themed flash banners, and extensive media placements, but I'm proud to say all ideas are original. Call it proud or perhaps just prudent (who wants to worry about C&D / potential settlements). We must be doing something right though to warrant the extra effort.

I've said some positive comments about LowerMyBills, and this won't change it... call it a case where I could not cast the first stone.

This is certainly on the lighter side, but an interesting inside the ropes anecdote of what companies do to try and protect information from being public.


 


 

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