Buying Media in a "ZIP" World By: Eyal Vadai - Topic: Lead Generation - Date: February 17, 2006

Buying media post the "Zip" campaign has become the obstacle for many online media buyers in today’s market. Buying media for the last 4 years for some of the largest lead generation products has been a fun roller coaster. When I first started buying media for the now defunct InternetSurveyPanel.com there were very few player in the online survey game. Publisher and networks would call everyday trying to get this offer to run on their sites. It was easy to get the traffic and the leads. In today’s market as a media buyer you need to constantly call the publishers and networks. When I started EcnResearch.com which for the most part works with the largest Market research companies on many levels I was competing for advertising space with the "Zip" offers that paid $1.10 just for a zip code. Many of the publisher jumped ship from the traditional lead gen offers and chased the dollar with this new craze. When speaking to some publishers to try to get a better understanding of how different my offer was to these Zip offers was their response was the user has to do less for them to earn money.  When buying media on a CPA space we need to learn how to over come some of the perceptions challenges that publishers and networks throw at us. I look forward to talking more about these issue and topic in future blogs.  Please feel free to respond with any comments.

Booyachasa Respect!!!!