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Let me preface this post by stating that I do not have direct experience in brand marketing nor do I have an MBA in marketing...OK, now that that is o ..More
The scene is set. The boxing ring is lit. The bell dings in the background for the fight to begin. In the right corner, the “Allurin ..More
Recently Jay Weintraub has been writing quite a bit about the quantity vs. quality debate in internet media buying. This conversation has been a ..More
Enough people have asked me about Google's beta test in CPA marketing that I guess I have to write something about it, so here goes.First, a little ba ..More
As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess "qualit ..More
Now that every Web 2.0, local search, or mobile commerce start-up is getting showered with money, Newsweek cover stories, or $750 million offers (whic ..More
Actually, no, but whatever site I vist as part of my work IP, instead of the company's now famous (at least to internet ad geeks) flash creations, I s ..More
With consumers being forever bombarded with advertising, and lead gen forms all the more popular yet equally uncompelling, every solid media plan revo ..More
When you look at the evolution of online marketing, you see an almost linear march toward performance-based marketing. For example, in the beginning - ..More
When Walmart enters a new city, it's only a matter of time before a lot - if not all - competitive local merchants are out of business. There are basi ..More
2% - for milk anyway - is pretty good. It's rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people ..More
Buying media post the "Zip" campaign has become the obstacle for many online media buyers in today’s market. Buying media for the last ..More
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