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Let me preface this post by stating that I do not have direct experience in brand marketing nor do I have an MBA in marketing...OK, now that that is o ..More
(Lead Generation, Scott Pannier, FullTango)
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The scene is set. The boxing ring is lit. The bell dings in the background for the fight to begin. In the right corner, the “Allurin ..More
(Lead Generation, Laura Cruz, CPA Empire)
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Recently Jay Weintraub has been writing quite a bit about the quantity vs. quality debate in internet media buying. This conversation has been a ..More
(Lead Generation, Colette Dill Lerner, RealtyTracker)
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Enough people have asked me about Google's beta test in CPA marketing that I guess I have to write something about it, so here goes.First, a little ba ..More
(Lead Generation, David Rodnitzky, Adteractive)
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As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess "qualit ..More
(Lead Generation, David Rodnitzky, Adteractive)
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Now that every Web 2.0, local search, or mobile commerce start-up is getting showered with money, Newsweek cover stories, or $750 million offers (whic ..More
(Lead Generation, David Rodnitzky, Adteractive)
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Actually, no, but whatever site I vist as part of my work IP, instead of the company's now famous (at least to internet ad geeks) flash creations, I s ..More
(Lead Generation, Jay Weintraub, Revenue.net)
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With consumers being forever bombarded with advertising, and lead gen forms all the more popular yet equally uncompelling, every solid media plan revo ..More
(Lead Generation, Colette Dill Lerner, RealtyTracker)
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When you look at the evolution of online marketing, you see an almost linear march toward performance-based marketing. For example, in the beginning - ..More
(Lead Generation, David Rodnitzky, Adteractive)
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When Walmart enters a new city, it's only a matter of time before a lot - if not all - competitive local merchants are out of business. There are basi ..More
(Lead Generation, David Rodnitzky, Adteractive)
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2% - for milk anyway - is pretty good. It's rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people ..More
(Lead Generation, David Rodnitzky, Adteractive)
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Buying media post the "Zip" campaign has become the obstacle for many online media buyers in today’s market. Buying media for the last ..More
(Lead Generation, Eyal Vadai, Adteractive)
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Lead Generation
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Clickbooth.com The First to Go Above and Beyond with Top Notch Industry Experts
Affiliate managers are a dime a dozen, at Clickbooth my team is made up of Affiliate Strategists," s
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Vantage Media Continues Expansion into Home Services
Signs Exclusive Marketing Agreement with Allied Van Lines
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Neverblue Welcomes New Vice President of Sales and Business Development
Neverblue Media Inc., a premier global lead generation network, today announced the addition of Mark
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Is there room for my company in the affiliate-marketing world?
The rapid growth of the Internet and online services worldwide is only the beginning of a long-lived
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Offers to the Gallon
While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a
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What Does A Possible Microsoft-Yahoo Merger Mean To You, Search Engine Marketer?
Last year Google generated $18.12 billion in revenue while its chief pay per click rival Yahoo added
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Obama vs. McCain: Online
Hitwise recently released a report listing the different search terms that lead users to each of the
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Refinance Dot Com Style
Exclude if you will the whole subprime mortgage mess and think back to a more sane, structured, and
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Don't Lose Focus
Last week, after another slight free for all in the stock market, it felt like perhaps we might have
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Detecting Fraudulent Affiliates
Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have o
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