a day late and a dollar short...more like a week late and several dollars by now By: Scott Pannier - Topic: Lead Generation - Date: February 1, 2007

Let me preface this post by stating that I do not have direct experience in brand marketing nor do I have an MBA in marketing...OK, now that that is o ..More
(Lead Generation, Scott Pannier, FullTango)

Share your Comments

---

Payout versus Conversion By: Laura Cruz - Topic: Lead Generation - Date: October 11, 2006

The scene is set.  The boxing ring is lit.  The bell dings in the background for the fight to begin. In the right corner, the “Allurin ..More
(Lead Generation, Laura Cruz, CPA Empire)

Share your Comments

---

How Much is Too Much? By: Colette Dill Lerner - Topic: Lead Generation - Date: September 26, 2006

Recently Jay Weintraub has been writing quite a bit about the quantity vs. quality debate in internet media buying.  This conversation has been a ..More
(Lead Generation, Colette Dill Lerner, RealtyTracker)

Share your Comments

---

Google's Foray Into CPA - Reason for Concern? By: David Rodnitzky - Topic: Lead Generation - Date: July 4, 2006

Enough people have asked me about Google's beta test in CPA marketing that I guess I have to write something about it, so here goes.First, a little ba ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

The Google Quality Score Ranking - It Could Be a Bad Thing! By: David Rodnitzky - Topic: Lead Generation - Date: July 4, 2006

As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess "qualit ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

Is Online Lead Generation Bubble Proof? By: David Rodnitzky - Topic: Lead Generation - Date: April 13, 2006

Now that every Web 2.0, local search, or mobile commerce start-up is getting showered with money, Newsweek cover stories, or $750 million offers (whic ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

LowerMyBills Pushing Cell Phones Now? By: Jay Weintraub - Topic: Lead Generation - Date: April 3, 2006

Actually, no, but whatever site I vist as part of my work IP, instead of the company's now famous (at least to internet ad geeks) flash creations, I s ..More
(Lead Generation, Jay Weintraub, Revenue.net)

Share your Comments

---

Co-reg: The Magic Elixir or a Bottomless Pit? By: Colette Dill Lerner - Topic: Lead Generation - Date: March 27, 2006

With consumers being forever bombarded with advertising, and lead gen forms all the more popular yet equally uncompelling, every solid media plan revo ..More
(Lead Generation, Colette Dill Lerner, RealtyTracker)

Share your Comments

---

Lead Gen is Hot, Revenue Share Will Be Hotter. TV is Dead! By: David Rodnitzky - Topic: Lead Generation - Date: March 23, 2006

When you look at the evolution of online marketing, you see an almost linear march toward performance-based marketing. For example, in the beginning - ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

Walmart and Online Lead Generation By: David Rodnitzky - Topic: Lead Generation - Date: March 23, 2006

When Walmart enters a new city, it's only a matter of time before a lot - if not all - competitive local merchants are out of business. There are basi ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

Why Do We Settle for 2%? By: David Rodnitzky - Topic: Lead Generation - Date: February 23, 2006

2% - for milk anyway - is pretty good. It's rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people ..More
(Lead Generation, David Rodnitzky, Adteractive)

Share your Comments

---

Buying Media in a "ZIP" World By: Eyal Vadai - Topic: Lead Generation - Date: February 17, 2006

Buying media post the "Zip" campaign has become the obstacle for many online media buyers in today’s market. Buying media for the last ..More
(Lead Generation, Eyal Vadai, Adteractive)

Share your Comments

---