Last week I participated in the "Landing Pages" teleconference put on by Targus and Marketing Sherpa. The biggest thing I took away from the hour listening to Anne Holland speak, was that the smallest changes make the biggest difference.
Landing pages effect our industry and from what I see, they are often neglected. I really appreciate when an advertiser asks us to evaluate their landing pages. Because no matter how excellent the campaign, how skillfully the keywords chosen, if the visitor is confused by the message on the landing page, it will not convert.
So to all out there, take care with your landing pages and I wish you much success!
