The online tax rush is on, so it's time to target the tax audience. According to analysis done by comScore Media Metrix, many across the US are jumping online to get their taxes done early. Some highlights: - More than 23 million Americans visited the Taxes category in January, an increase of 13 percent versus last year.
- IRS.gov led all sites in the Taxes category, drawing 11.5 million unique visitors in January 2006, and realizing a five-percent increase over the previous year.
- Online tax filing resources continue to show strong growth, as consumers look for easier methods of filing. TurboTax.com attracted 25 percent more traffic than last year (5.5 million visitors) while TaxActOnline.com attracted 87 percent more traffic (2.7 million visitors).
More details.
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